Hi!
I’m Laura
An Interaction/UX Designer applying User-Centered Design principles since 2005.
As an independent UX consultant, I had the privilege of working with clients around the world focusing on Interaction Design, UX Prototyping and Usability Research in solutions and websites for both the consumer and business facing side for all devices.
My focus is turning complex interactions into simple, efficient and effective experiences for the users.
I’m a member of the Interaction Design Foundation and participate in my local Interaction Design Association.
I love music and running, happy to do both at the same time 🙂
Work.
RECENT PROJECTS.
Under development, more projects will be added
Experience
GOOD DESIGN IS INVISIBLE.
With a Graphic Design and Branding background I’ve been working in Web Design for almost 20 years. In 2005, I started being curious about usability and ergonomics and how these principles helped us deliver a better experience for the users.
01. Interaction Design.
I started working in the software application industry almost 20 years ago. After that I worked in web design, particularly in the travel and e-commerce industries for companies like Lufthansa, Air Canada and Aeroplan.
02. BRANDING.
Having a background in Graphic Design, I enjoy working in corporate identity and developing style guides. I have experience developing design systems from brand books or other designs.
03. UX Design.
I have experience working with clients delivering heuristic evaluations, information architecture, user flows, wireframes, working prototypes and documentation. I’ve also conducted discovery sessions, user interviews and usability tests.
Skills.
USER-CENTERED DESIGN IS A PROCESS
Paper sketching, Miro, Figma, Axure, Sketch, InVision, Adobe XD, Zeplin, CSS/ HTML, they are all instruments. I’m a firm believer that the tools we use are as good as the reason or method for using them.
My process is adjusted to the project size by understanding the business goals, analyzing and understanding user goals, evaluating design with prototypes from the early stages with user feedback, and continuing with this evaluation throughout the life of the product.
Clients.
TRUST AND RESPECT
Over the years I had the chance of working with many different types of clients. Like in any other type of connection: a positive attitude, communication and empathy are key values for a healthy relationship.
“Laura was a key member of our Travel Portfolio design team. Her professionalism, attention to detail and exemplary work ethic made her an asset to not only our team, but the entire company. Laura played a large role in helping our team secure the confidence of our internal stakeholders. Her calming and intelligent demeanor allows her the ability to efficiently explain rationales behind her design approaches in a matter that even the most novice of web users can understand…”
“It was a very successful project.
Laura exceeded my expectations. She is creative, collaborative, organized and also skilled in various technical aspects of the work. Wholeheartedly recommend her.”
“Over the last couple of 6 months we have work with Laura on 5 or 6 jobs for our project.
Time and time again she has delivered an excellent product and is now a part of our team of freelancers we will always give the first opportunity to ‘pitch’ for a job in her field of expertise.”